Posts by Brian Case

About the author

Brian Case

Principal Salesforce Architect & AI Strategist

Brian Case is a Salesforce CTA and AI architect helping Salesforce orgs adopt LLMs, Data Cloud, and Agentforce.

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Will AI Take Your Job? The Honest Case For and Against, From History

July 15, 2026 by Brian Case

A historically grounded look at whether AI will destroy knowledge work, drawing on the ATM paradox, the handloom weavers, and the honest economics of displacement.
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The MuleSoft Certification Roadmap for 2026: What to Take, What to Skip, and Where to Practice

July 11, 2026 by Brian Case

Navigate the 2026 MuleSoft certification path. Learn the smart order to take exams, which retiring certs to avoid, and where to find free practice tests.
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The Best Salesforce Admin Certification Study Resources in 2026 (And What to Skip)

July 10, 2026 by Brian Case

A practitioner's honest breakdown of the best free and paid study resources for the 2026 Salesforce Platform Administrator exam.
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How Hard Is the Salesforce Administrator Certification in 2026?

July 9, 2026 by Brian Case

An honest 2026 difficulty guide for the Salesforce Certified Platform Administrator exam. We cover the new 68% passing score, the Agentforce AI section, and why people fail.
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How to Pass the MuleSoft Integration Architect Exam

July 8, 2026 by Brian Case

An experience-grounded guide to passing the MuleSoft Certified Integration Architect exam. We break down the memory traps, deployment topologies, and study tactics.
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How to Pass the Salesforce Einstein Certification Without Studying the Wrong Exam

July 7, 2026 by Brian Case

A practical Salesforce Einstein certification guide covering exam facts, CRM Analytics traps, study resources, timeline, practice, and test-day tactics.
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How to Pass the Salesforce Sharing and Visibility Architect Exam

July 6, 2026 by Brian Case

A concept-by-concept guide to passing the Salesforce Sharing and Visibility Architect exam: the traps that sink candidates, verified logistics, and a real study plan.
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How to Pass the Agentforce Specialist Exam

July 2, 2026 by Brian Case

A practical, hands-on guide to passing the Salesforce Agentforce Specialist exam in 2026: the real logistics, the current domain weightings, and a study plan built around building agents, not memorizing slides.
- Salesforce
- Certification
- Agentforce
- AI
- Exam Prep
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Which Salesforce Certifications Actually Pay Off in 2026?

July 1, 2026 by Brian Case

A skeptic's guide to which Salesforce certifications actually pay off in 2026, grounded in current salary surveys and labor-market data, not vendor hype. Which credentials are scarce, which are saturated, and the proof behind each.
- Salesforce
- Certification
- Career
- Salary
- Agentforce
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Salesforce Certification Prep: Which Study Option Is Actually Worth It?

June 30, 2026 by Brian Case

A comparison of popular ways to prep for a Salesforce certification, paid and unpaid, with the real pros and cons of each so you can build a study plan that fits how you learn.
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How to Pass the Marketing Cloud Email Specialist Exam

June 29, 2026 by Brian Case

Thinking about the Salesforce Marketing Cloud Email Specialist exam? Here's how to pass it: the format, cost, the hardest topics, and study pointers from people who've already done it (plus a free practice exam).
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How Hard Is MuleSoft Integration Foundations? Harder Than the Name Suggests

June 28, 2026 by Brian Case

An honest, peer-to-peer difficulty guide to the MuleSoft Integration Foundations (Mule-101) exam, with how much prep to budget for your background.
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How Hard Is the Service Cloud Consultant Exam, Really?

June 27, 2026 by Brian Case

An honest, peer-to-peer difficulty guide to the Salesforce Service Cloud Consultant exam, plus how much prep to budget based on your background.
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How to Pass the MuleSoft Integration Foundations Exam

June 26, 2026 by Brian Case

A friendly, peer-to-peer guide to passing the Salesforce MuleSoft Integration Foundations (Mule-101) exam: logistics, domains, study tips, and the one big idea.
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AI can be biased, but not in the way you'd think

June 25, 2026 by Brian Case

We ran more than 300 trials across nine LLMs to see whether they just agree with whatever you call your own idea. They mostly did not. Several did the opposite and argued against us.
- AI
- LLM
- Benchmarks
- AI agents
- Engineering
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How to Pass the Salesforce Service Cloud Consultant Exam

June 25, 2026 by Brian Case

A peer-to-peer guide to passing the Salesforce Service Cloud Consultant exam: the logistics that matter, the heaviest-weighted domains, and nine specific tips.
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Are you ready for the big AI rug pull?

June 24, 2026 by Brian Case

Cheap, abundant frontier AI access is bait. SFCC teams should build lean, model-agnostic, spec-driven workflows now, before pricing and capacity tighten.
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Everything I Tried to Make My AI Coding Agent Cheaper, and What Actually Worked

June 22, 2026 by Brian Case

A measured look at Claude Code token costs, failed optimizations, and simple routing and retrieval changes that cut agent spend without hurting tests.
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